We take data protection seriously
Protecting your privacy when processing personal data is important to us. When you visit our website, our web servers save the IP of your internet service provider, the website from which you visit us, the websites you visit on our site and the date and duration of the visit. This information is absolutely necessary for the technical transmission of the websites and secure server operation. A personalized evaluation of this data does not take place.
If you send us data using the contact form, this data will be stored on our servers in the course of data backup. Your data will only be used by us to process your request. Your data will be treated confidentially.
Personal data
Personal data is data about you. These include your name, address and email address. You also do not have to disclose any personal data in order to be able to visit our website. In some cases we need your name and address as well as other information in order to be able to offer you the desired service. The same applies if we supply you with information material upon request or if we answer your inquiries. In these cases we will always point this out to you. In addition, we only store the data that you have transmitted to us automatically or voluntarily. If you use one of our services, we usually only collect the data that is necessary to be able to offer you our service. We may ask you for more information, but they are of a voluntary nature. Whenever we process personal data, we do so in order to be able to offer you our service or to pursue our commercial goals.
CONTACT FORM
The personal data that you give us voluntarily as part of your contact request will only be used to answer your request or to contact us. A disclosure to third parties does not occur. The legal basis for this use is your consent (Article 6 (1) (a) GDPR). The data will only be stored until we have answered your request and then deleted.
Automatically saved data
Server log files
The provider of the pages automatically collects and saves information in so-called server log files, which your browser automatically transmits to us. These are:
– the date and time of the request
– the name of the requested file
– page from which the file was requested
– access status (file transferred, file not found, etc.)
used web browser and operating system used
full IP address of the requesting computer
amount of data transferred
This data is not merged with other data sources. The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. For reasons of technical security, in particular to prevent attempts to attack our web server, we store this data for a short time. It is not possible for us to draw conclusions about individual persons based on this data. After seven days at the latest, the data is anonymized by shortening the IP address at domain level so that it is no longer possible to establish a link to the individual user. The data is also processed anonymously for statistical purposes; a comparison with other databases or a transfer to third parties, even in excerpts, does not take place. The number of page views is only displayed as part of our server statistics, which we publish every two years in our activity report.
Cookies
When you visit our website, we may store information on your computer in the form of cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the person concerned from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified via the unique cookie ID.
By using session cookies, the person responsible can provide the users of this website with a user-friendly service that would not be possible without the setting of cookies. Without consent, we only use technically necessary cookies on the legal basis of legitimate interest in accordance with Article 6 Paragraph 1 lit. f GDPR.
We only use personal cookies to improve our website or for marketing/advertising purposes with your consent. On your first visit, you can voluntarily agree to the tracking or analysis via the displayed cookie banner. If necessary, your data will be passed on to partners or third parties. These cookies are only stored if you explicitly agree to this, the legal basis is then your consent in accordance with Article 6 Paragraph 1 Letter a GDPR. You can change your settings for the use of cookies at any time.
Marketing
| Surname | source | Ground | storage duration |
| 1P_JAR | This Google cookie is used to optimise advertising, provide ads that are relevant to users, improve reports on campaign performance, or prevent a user from seeing the same ads more than once. | This Google cookie is used to optimize advertising, provide ads that are relevant to users, to improve reports on campaign performance, or to prevent a user from seeing the same ads more than once. | 1 month |
| aid | Used to connect your activity across different devices where you have previously logged into your Google account. | 1 year and 4 months | |
| ANID | This Google cookie is used to optimize advertising, provide ads that are relevant to users, improve reports on campaign performance, or prevent a user from seeing the same ads more than once. | ten years | |
| collect | Google Analytics | Used to send data about a visitor’s device and behavior to Google Analytics. Tracks the visitor across devices and marketing channels | session |
| IDE | This advertising cookie is used by Google Doubleclick to associate user activity across devices and to optimise, report, and match online ads. | Contains a randomly generated user ID. Using this ID, Google can recognize the user across different websites and display personalized advertising. | 1 year |
| SAPISID | These Google security cookies help to authenticate the user, prevent fraudulent use of login information and protect user data from unauthorized access. | 2 years | |
| SID | Used for security purposes to store digitally signed and encrypted records of a user’s Google Account ID and last login time, allowing Google to authenticate users, prevent fraudulent use of v | 1 year | |
| SIDCC | Google Analytics | These Google cookies store information about user settings and information for Google Maps. | 3 months |
| test_cookie | doubleclick | Used to test whether the user’s browser supports cookies | 1 day |
| yt-remote-cast-installed | youtube | DoubleClick | session |
| yt-remote-connected-devices | youtube | Saves the user settings when calling up a YouTube video integrated into other websites | session |
| yt-remote-device-id | youtube | Saves the user settings when calling up a YouTube video integrated into other websites | persistent |
| yt-remote-fast-check-period | youtube | Saves the user settings when calling up a YouTube video integrated into other websites | session |
| yt-remote-session-app | youtube | Saves the user settings when calling up a YouTube video integrated into other websites | session |
| yt-remote-session-name | youtube | Saves the user settings when calling up a YouTube video integrated into other websites | session |
| _gcl_au | Google Tag Manager | Used by Google AdSense to experiment with advertising effectiveness on websites using their services. | 3 months |
| __Secure-3PAPISID | Used for targeting purposes to build a profile of website visitors’ interests in order to display relevant and personalized Google ads. | 2 years | |
| __Secure-3PSID | Used for targeting purposes to build a profile of website visitors’ interests in order to display relevant and personalized Google ads. | 2 years | |
| __unam | Storage of unique session ID | This cookie informs ShareThis that the Share This widget is being used. |
Technically necessary
| Surname | source | Ground | storage duration |
| cc categories | site | Allowed cookie categories | 1 year |
| cc set | site | Choosing the final consent to our cookies | 1 year |
| HSID | These Google security cookies help to authenticate the user, prevent fraudulent use of login information and protect user data from unauthorized access. | 3 years | |
| language | site | Saves the currently used language. | session |
| makairaFilter_de | site | Product search settings | session |
| makairaPageNumber | Makaira | Required for search and filter | session |
| oiID | site | Product search settings | 24 hours |
| oiLocalTimeZone | site | Product search settings | session |
| sid | site | Session ID to save your shopping cart, wish lists etc | session |
| sid_key | site | Name of the session ID, technically necessary | session |
| __cfduid | Session ID to save your shopping cart, wish lists, etc | webserver | 29 days |
Analysis
| Surname | source | Ground | storage duration |
| ads/ga audiences | Used by Google AdWords to re-engage visitors who may be moving to customers based on the visitor’s online behavior across different websites. | session | |
| _ga | Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website | 2 years |
| _gac_UA-21443254-1 | Google Analytics | Contains campaign-related information for the user. If you have linked your Google Analytics and Google Ads accounts, the Google Ads website conversion tags will read this cookie unless you opt out. | 2 months |
| _gat | Google Analytics | Used by Google Analytics to limit the request rate | 1 minute |
| _gat_UA-21443254-1 | Google Analytics | Used by Google Analytics to limit the request rate | 2 months |
| _gid | Google Analytics | Registers a unique ID that is used to generate statistical data on how the visitor uses the website |
USE OF GOOGLE SERVICES
We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheater Parkway Mountain View, CA 94043, USA, and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened before it is stored on Google’s servers by activating IP anonymization. Only in exceptional cases will the full IP address be sent to a Google server and shortened there. Unless otherwise stated for the individual technologies, data processing is based on an agreement concluded for the respective technology between joint controllers in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google’s data protection informationhttps://policies.google.com/privacy.
GOOGLE TAG MANAGER
This website uses Google Tag Manager. The Tag Manager does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this will remain in place for all tracking tags implemented with Google Tag Manager. You can find Google’s data protection information for this tool here: https://www.google.com/analytics/terms/tag-manager/
Google Analytics 4
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as B. Page views, length of stay, operating systems used, and origin of the user. This data is assigned to the respective end device of the user. There is no assignment to a device ID.
Furthermore, we can use Google Analytics to record your mouse and scrolling movements and clicks, among other things. Furthermore, Google Analytics uses various modeling approaches to supplement the recorded data sets and uses machine learning technologies for data analysis.
Google Analytics uses technologies that enable the user to be recognized for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.
The use of this service is based on your consent in accordance with Article 6 Paragraph 1 Letter a GDPR and Article 25 Paragraph 1 TTDSG. The consent can be revoked at any time. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/ .
We use Google signals. When you visit our website, Google Analytics records, among other things, your location, search history, and YouTube history as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signal. If you have a Google account, the Google signal visitor data will be linked to your Google account and used for personalized advertising messages. The data is also used to create anonymous statistics on the user behavior of our users.
We have concluded a contract for order processing (AV) in accordance with Art. 28 GDPR with the above-mentioned provider. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed according to our instructions and in compliance with the GDPR.
This website uses the “e-commerce measurement” function of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. Information such as the orders placed, average order values, shipping costs, and the time from viewing a product to purchasing it is recorded. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.
Google Doubleclick
Doubleclick by Google uses cookies to show you advertisements that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser in order to check which ads were displayed in your browser and which ads were viewed. The cookies do not contain any personal information. The use of DoubleClick cookies only enables Google and its partner websites to place ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google to a server in the USA for evaluation and stored there.
Google Remarketing
The function is used to present interest-based advertisements to website visitors within the Google advertising network. The technology enables us to place automatically generated, target group-oriented advertising after your visit to our website. The advertisements are based on the products and services that you clicked on when you last visited our website. For this purpose, a so-called “cookie” is stored in the browser of the website visitor, which makes it possible to recognize the visitor when they access websites that belong to the Google advertising network. Cookies are small text files that are stored in your browser when you visit our website. Google usually stores information such as your web request, IP address, browser type, browser language, and the date and time of your request. This information is used to associate the web browser on a specific computer. On the pages of the Google advertising network, the visitor can then be presented with advertisements that refer to content that the visitor has previously accessed on websites that use Google’s remarketing function.
Google Ads
For advertising purposes in the Google search results and on the websites of third parties, the so-called Google remarketing cookie is set when you visit our website, which is automatically generated by collecting and processing data (IP address, time of visit, device and browser information and information about your use of our website) and by means of a pseudonymous cookie ID and on the basis of the pages you visit enables interest-based advertising. Any further data processing will only take place if you have activated the “Personalized advertising” setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data.
Google Ads conversion tracking
We use Google Ads, an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be displayed using the user data (e.g. location data and interests) available from Google (target group targeting). As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.
Google Ads is used exclusively on the basis of your consent (Article 6 (1) (a) GDPR).
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/
GA Audience:
Our website uses GA Audience, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: GA Audience). GA Audience uses cookies, among other things, which are stored on your computer and other mobile devices (e.g. smartphones, tablets, etc.) and which enable an analysis of the use of the corresponding devices. Some of the data is evaluated across devices. Google Audience receives access to the cookies created as part of the use of Google Adwords and Google Analytics. During use, data such as the IP address and activities of the user can be sent to a Google server. transmitted and stored there. Google. this information may be transferred to third parties, if this is required by law or if this data is processed by third parties. You can prevent the collection and forwarding of personal data (in particular your IP address) and the processing of this data by deactivating the execution of JavaScript in your browser or by installing a tool such as ‘NoScript’. You can also prevent the collection of data by Google
Cookie-generated data related to your use of the website (including your IP address) to Google and the processing of this data by Google by clicking on the following link ( http://tools.google.com/dlpage/gaoptout ?hl=de ) Download and install the available browser plugin. Further information on data protection when using GA Audience can be found under the following link: https://support.google.com/analytics/answer/2700409?hl=de&ref_topic=2611283
Google Maps
For the visual representation of geographic information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google, and then processes it. We have no influence on this subsequent data processing.
YouTube
To integrate third-party content, data (IP address, time of visit, device, and browser information) is collected via the YouTube video plugin in the extended data protection mode we use, transmitted to Google, and then processed by Google, only if you play a video.
Facebook pixels
We use the Facebook pixel as part of the Facebook Ireland Ltd technologies described below [ https://de-de.facebook.com/facebookdublin/., 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”). With the Facebook pixel, data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) are automatically collected and stored, from which using User profiles are created from pseudonyms. For this purpose, when you visit our website, a cookie is automatically set by the Facebook pixel, which automatically enables your browser to be recognized when you visit other websites by means of a pseudonymous cookie ID. Facebook will merge and use this information with other data from your Facebook account, to compile reports on website activity and to provide other services related to website use, in particular personalized and group-based advertising. We have no influence on data processing by Facebook and only receive statistics based on Facebook pixels.
The information automatically collected by Facebook technologies about your use of our website is usually transferred to a server of Facebook, Inc., 1601 Willow Road, Menlo Park, California 94025, USA, and stored there. The European Commission has not issued an adequacy decision for the USA. Our cooperation is based on standard data protection clauses of the European Commission. Data processing takes place on the basis of an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information about data processing by Facebook can be found in Facebook’s data protection information https://de-de.facebook.com/policy.php
Microsoft Bing Ads
On our website, we use conversion tracking from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. On the basis of your consent in accordance with Article 6 (1) (a) GDPR and Article 25 (1) TTDSG, a cookie will be stored on Microsoft Bing Ads on your computer. In this way, Microsoft Bing and we can recognize that someone has clicked on an ad, was redirected to our website, and has reached a predetermined target page (conversion page). We only learn the total number of users who clicked on a Bing ad and were then forwarded to the conversion page.
If you no longer want information about your behavior to be used by Microsoft as explained above, you can also revoke this via the Consent banner. Further information on data protection and the cookies used by Microsoft and Bing Ads can be found on the Microsoft website at: https://privacy.microsoft.com/de-de/privacystatement.
Customer Account
The person concerned has the option of registering on the website of the person responsible for processing by providing personal data. The following personal data is collected: name, address, telephone number, e-mail address.
By registering on the website of the person responsible for processing, the IP address assigned to the person concerned by the Internet service provider (ISP), the date and time of the registration are also stored. This data is stored against the background that this is the only way to prevent misuse of our services and, if necessary, to enable criminal offenses that have been committed to be investigated. In this respect, the storage of this data is necessary to protect the person responsible for the processing. In principle, this data will not be passed on to third parties unless there is a legal obligation to pass it on or the passing on is for criminal prosecution.
The registration of the data subject, with the voluntary provision of personal data, enables the data controller to offer the data subject content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or
to have it completely deleted from the database of the person responsible for the processing.
You undertake to treat your personal access data confidentially and not to make it accessible to unauthorized third parties. We cannot accept liability for misused passwords unless we are responsible for the misuse. With the “stay logged in” function, we want to make your visit to our website as pleasant as possible. This feature allows you to use our services without having to log in again each time. However, for security reasons, you will
You will be asked to enter your password again if, for example, you want to change your personal data or if you want to place an order. We recommend that you do not use this function if the computer is used by multiple users. We would like to point out that the “remember me” function is not available if you use a setting that automatically deletes saved cookies after each session.
Amazon Pay
Amazon Pay is a payment service provider of Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg (hereinafter “Amazon Payments”), which enables you to pay with your Amazon account. The data processing serves exclusively to process the selected payment method via the service provider Amazon Pay.
If you decide to make a payment via this service, we will pass on the following data to the service provider in accordance with Art the operating system). When paying with Amazon Pay, Amazon Payments processes all of the information that you have stored with Amazon about yourself, such as your name, address, email address, and bank details. This data is processed by Amazon Payments itself. Amazon Payments sets cookies, which are stored on your end device, as part of the payment process.
For more information about Amazon Payments’ privacy policy, visit https://pay.amazon.de/help/201212490
PayPal
The person responsible for processing has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal
accounts, which represent virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal makes it possible to trigger online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.
PayPal’s European operating company is PayPal (Europe) S.à.rl et Cie, SCA, 22-24 Boulevard Royal L-2449, Luxembourg.
If the data subject selects “PayPal” as the payment option during the ordering process in our online shop, the data of the data subject is automatically transmitted to PayPal. By selecting this payment option, the data subject agrees to the transfer of personal data required for payment processing.
PayPal’s applicable data protection regulations can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Credit Card Payment
Payment is made by debiting your credit card: VISA or Mastercard. During the ordering process, you enter your credit card details using secure 128-bit SSL encryption, which is then sent to the appropriate data center using a high-security connection. If your credit card is activated for 3D-Secure (Verified by Visa or MasterCard SecureCode), you will be forwarded to the security query of your house bank.
Newsletter
We use the so-called double opt-in procedure to send the newsletter, ie we will only send you a newsletter by e-mail if you have previously expressly confirmed to us that we should activate the newsletter service. We will then send you a notification email and ask you to confirm that you wish to receive our newsletter by clicking on a link contained in this email. When you register for our newsletter, we save your IP address and the date of registration. This storage serves solely as proof in the event that a third party misuses your e-mail address to register you for receiving the newsletter without your knowledge or authorization. If you later no longer wish to receive newsletters from us, you can object to this at any time.
SOCIAL PLUGINS FROM FACEBOOK, TWITTER, INSTAGRAM, AND YOUTUBE
Social buttons from social networks are used on our website. These are only integrated into the page as HTML links so that no connection to the servers of the respective provider is established when our website is called up. If you click on one of the buttons, the website of the respective social network will open in a new window in your browser. There you can, for example, press the Like or Share button.
ONLINE PRESENCE ON FACEBOOK, TWITTER, INSTAGRAM, LINKEDIN, YOUTUBE, XING
If you have given your consent to the respective social media operator in accordance with Article 6 Paragraph 1 Sentence 1 lit and stored, from which user profiles are created using pseudonyms. These can be used, for example, to place advertisements inside and outside the platforms that presumably correspond to your interests. Cookies are usually used for this. The detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your rights in this regard and setting options to protect your privacy, please refer to the data protection notices of the providers linked below. If you still need help in this regard, you can contact us.
Security
We have taken technical and administrative security precautions to protect your personal data against loss, destruction, manipulation, and unauthorized access. All our employees and service providers working for us are obliged to comply with the applicable data protection laws.
Whenever we collect and process personal data, it is encrypted before it is transmitted. This means that your data cannot be misused by third parties. Our security precautions are subject to a constant improvement process and our data protection declarations are constantly being revised.
Please make sure you have the latest version.
Data subject rights
You have the right to information, correction, deletion, or restriction of the processing of your stored data at any time, a right to object to the processing and a right to data portability, and a right to lodge a complaint in accordance with the requirements of data protection law.
Right to information:
You can request information from us as to whether and to what extent we are processing your data.
Right to rectification:
If we process your data that is incomplete or incorrect, you can request that we correct or complete it at any time.
Right to erasure:
You can request us to erase your data if we are processing it unlawfully or if the processing interferes disproportionately with your legitimate protection interests. Please note that there may be reasons that prevent immediate deletion, e.g. in the case of statutory retention requirements.
Irrespective of whether you exercise your right to deletion, we will delete your data immediately and completely, provided there is no legal or legal obligation to retain it.
Right to restriction of processing:
You can ask us to restrict the processing of your data if
– you contest the accuracy of the data, for a period of time that enables us to verify the accuracy of the data.
– the processing of the data is unlawful, but you refuse to delete it and instead request a restriction of data use,
– we no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims, or you object to having initiated the processing of the data.
Right to data portability:
You can request that we provide you with the data you have provided to us in a structured, common, and machine-readable format and that you can transmit this data to another person responsible without hindrance from us, provided that
– we process this data on the basis of revocable consent given by you or to fulfill a contract between us, and
– this processing is carried out using automated processes.
If it is technically feasible, you can request that we transfer your data directly to another person in charge.
Right of objection:
If we process your data for legitimate reasons, you can object to this data processing at any time; this would also apply to profiling based on these provisions. We will then no longer process your data unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims. You can object to the processing of your data for the purpose of direct advertising at any time without giving reasons.
Right of appeal:
If you believe that we are infringing German or European data protection law when processing your data, we ask that you contact us so that we can clarify any questions. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision.
If you wish to assert one of the rights mentioned against us, please contact our data protection officer. If in doubt, we may request additional information to confirm your identity.
Changes to this Privacy Policy
We reserve the right to change our privacy policy if this should be necessary due to new technologies. Please make sure you have the latest version.
If fundamental changes are made to this data protection declaration, we will announce them on our website.